Personal Story | EP23 | When My Store Died From Costs | EasyEnigma
Before Everything, There Was a Store Before Hostinger. Before EasyEnigma . Before any of this made sense, I tried building an online store . I had high-quality digital products ready to sell. I had the vision mapped out in notebooks— pricing strategies , target audiences , growth projections. I could see the entire business in my mind, functioning and profitable. What I didn't have was the right infrastructure to support it. And that single missing piece killed everything. 💀 The Infrastructure Nobody Warns You About The hosting and website platform I chose were expensive. Really expensive. At the time, I didn't know better alternatives existed. I just picked what looked professional and assumed that's what running a real business cost. Month one: excitement. I launched the store, told everyone I knew, waited for sales. A few trickled in. Not enough to cover costs, but it was just the beginning, right? Month two: concern. Marketing was proving to be a massive obstac...